Lousy bosom wrecks all my fun: the 28 Shop version

And now this, too. A number from Marshall Field’s The 28 Shop. It won’t quite fit over my bosom and ribs. Feels like silk, too. Typical.

dress 28 shop

I’ve just learned that the 28 Shop, named for its 28 dressing rooms AND the 28 E. Washington address of said elevator, was a big big deal, thanks to thanks this book published through the Chicago Architecture Foundation:

One of the most elaborate changes in the retailing space of the State Street Store occurred in 1941 with the opening of The 28 Shop, a new fashion salon dedicated to America designers, since World War II ended the availability of European (primarily French) designers.

To make the space both elegant and exciting, the store engaged designer Joseph Platt, scenographer for Gone With the Wind, to create a sleek rotunda (appointed with Louis Quinze gilt and garlands) surrounded with large mirrored fitting rooms, each with a different design, ranging from stylish bamboo to the richness of Oriental rugs.

The opening of The 28 Shop was the social event of the season, when Chicago’s smart set arrived in limousines at the door of 28 East Washington Street and rode private elevators to the rarified comforts of Chicago’s most exclusive dress shop.

And a photo, from RememberingMarshallFields.blogspot.com:

Here’s one of the 28 fitting rooms there, decorated in 14 two-of-a-kind styles — lace, bamboo, pink-and-beige, etc. — so if the dressing room with your favorite decor is occupied, there’s an identical one you can use. Also, 28 Shop special china. Ah, the luxury …

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